Under Armour declares its spokespeople are 'Unlike Any' others

Droga5 develops a new campaign for the athletic apparel brand featuring Misty Copland, Natasha Hastings and others.

To prove its athletic ambassadors are incomparable, Under Armour has paired each of them with a rapper or poet. In the five-part series titled "Unlike Any," the apparel brand tells the stories of ballerina Misty Copland, stuntwoman Jessie Graff, Harlem Run founder Alison Desir, sprinter Natasha Hastings and taekwando black belt Zoe Lanxin. Developed by Droga5, the unique juxtaposition of inspirational prose with sports creates poetry in motion aimed at women across the globe as the campaign is being released digitally. The company will release 350 pieces of additional content to round out the videos on social platforms this summer.

Credits

Client
北京赛车pk10
Agency
Creative Chairman
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Copywriter
Senior Art Director
Art Director
Junior Copywriter
Chief Creation Officer
Co-Director of Film Production
Co-Director of Film Production
Senior Producer Film
Producer, Film
Music Supervisors
Business Affairs Manager
Director of Interactive Production
Director of Art Production
Senior Producer, Art
Director of Print Services
Global Chief Strategy Officer
Co-Head of Strategy
Group Strategy Director
Strategist
Head of Communications Strategy
Communications Strategy Director
Senior Communications Strategist
Chief Intelligence Officer
Data Strategist
Executive Group Director
Group Account Director
Account Director
Account Supervisor
Associate Account Manager
Group Project Manager
Senior Project Manager
Client
Chief Executive Officer
Chief Marketing Officer
SVP, Global Brand Management
SVP & General Manager, Women鈥檚
VP Global Brand Management, Women鈥檚 Youth
Global Brand Manager, 北京赛车pk10 Integration
Global Brand Manager, Women鈥檚
Associate Global Brand Manager, Women鈥檚
Vice President, Global Brand Creative
Art Director, Global Brand Creative, Women鈥檚 Youth
Project Manager, Global Marketing Operations
VP, Global Consumer Engagement
Senior Director, Global Consumer Engagement
Senior Manager, Global Consumer Engagement
SVP, Global Communications
Director, Global Communications
Marketing Director, Under Armour China
Senior Marketing Manager, Under Armour China
Production Company
Director
Executive Producer
Head of Content
Line Producer
Editorial
Editor (Lindsey, Alison, Natasha)
Editor (Misty, Jessie, Zoe)
Assistant Editor
Assistant Editor
Executive Producer
Senior Producer
Post Production
Executive Producer
Executive Producer
Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Lead
2D Lead
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Tracking
Designer
Color
MPC
Executive Producer, Color
Producer, Color
Colorist
Music
Executive Producer
Senior Producer
Creative Director
Audio Engineer
Sound Designer
Executive Producer
Associate Producer