The design agency will design and produce a brochure, website and interactive multimedia mailer to encourage retailers and catering companies to get involved in the new development, called The Quayside.
The agency's brief is to concentrate on the unique location of the development, which is in sharp contrast to many shopping outlets that are based in sterile and anonymous environments.
One of the creatives designed by the agency focuses on the 50 summer events that take place in the area between June and August including live music and fireworks.
The mailers have been designed to attract businesses, tourists and locals to the area with figures revealing the number of ABC1s in the area and the high number of tourists that visit the quayside every year.
The Quayside development, which will open in spring 2006, includes 105 new luxury apartments -- which have all been sold -- and retail spaces overlooking the harbour, providing an "in-build audience" for potential retailers.
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