AOL to distribute ITN video content

ITN is to provide digital video content across the AOL portal and its leading content sites.

Kate Burns: head of AOL Europe
Kate Burns: head of AOL Europe

As part of the deal, ITN will provide AOL with daily footage from which AOL’s editors will select packages of clips to run across the AOL homepage, news and entertainment channels.

The ITN clips, which feature news covering sport, entertainment, showbiz, money and entertainment, play back within the page and run between 60 seconds and six minutes, providing AOL with new opportunities for pre-roll advertising.

Kate Burns, head of AOL in Europe, said: "By bolstering video across the AOL UK platform, we are offering advertisers even more opportunities to reach our engaged audiences, as we programme the most compelling multimedia experiences across our rich, topical and trusted content."

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