The campaign, created by AIS, will promote AOL's recently launched online women's magazine Mydaily.com, targeting 'forward-thinking' women between 25 and 44 with fashion and lifestyle content.
Print ads, featuring beauty products carrying the Mydaily.co.uk logo, will appear in Metro, London Evening Standard, Evening Standard Magazine and Look from 13 October.
Two of the ads will also run across digital outdoor sites later this month, while three will run as display ads across the AOL network. Media planning and buying has been handled by Arena Media.
The brand plans to become 'the world's biggest content creator', and aims to hire 400 editorial staff in the UK and US. Last week, AOL acquired online technology news, information and analysis network TechCrunch.
The strategy distances AOL from its previous focus on social media, after it sold networking site Bebo in June.
.jpg)
.jpeg)
