Brand owner Kimberly-Clark hired design agency Anthem Worldwide without a pitch to create packaging using more a natural-looking colour palette for its yellow, blue and pink Andrex toilet tissue packets. Packs will feature the tagline ‘Colours of nature'.
Kimberly-Clark is aiming to update its toilet tissue to better match contemporary bathroom décor, as well as attracting new, younger consumers to the range.
Andrex brand development manager Sophie Woodward added the range would be extended with three new variants, Aqua Spray, Natural Pebble and Pink Blossom.
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