Andrex is replacing its famous Labrador puppy brand mascot with a computer-generated canine.
TV ads depict the dog playing with friends, eating and sleeping in a ‘puppy’s world’ to show how ‘the little things’ make a difference to his life.
The Kimberly-Clark-owned toilet-tissue brand will roll out a £15m campaign, by JWT.
The first ad in the campaign breaks tomorrow (Thursday) during ITV1’s I’m a Celebrity… Get Me Out of Here!
JWT devised the original Andrex mascot in 1972, which will continue to appear on packaging.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)