The business uses art-led experiences to connect brands and consumers. It pitches itself as a resource for marketing and experiential agencies, as well as brand managers.
So far, it has worked on projects for Coca-Cola, A|X Armani Exchange, Morgans Hotel Group and Lulu Guinness. Crimelab was born out of sister art company Beautiful Crime.
"Crimelab London's specialty is creating cutting edge art experiences, fine-tuned for a target audience, whether that is live street art, video projections, second screen experiences, paint explosions or short films," said Liam West, Crimelab’s managing director. "We work with an amazing roster of artists and designers, and our big ideas together with their specialist talents have created some attention-grabbing projects and memorable consumer experiences."
Ruthie Holloway, associate director at Crimelab, added: "The strength of Crimelab London lies in its strong ties with new and acclaimed talents in the art scene, whose potential has much more mileage than a gallery wall. Through our projects, we explore different routes for innovation and originality, whilst simultaneously offer new playgrounds for artist activity, creativity and success - for both our clients and our artists."
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