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Butter brand Anchor has launched an uplifting integrated campaign created by Engine Creative.

Highlighting the ways in which adding butter to food can improve people's day, the work spans TV, print, radio, digital and social media executions.

It features a 40-second film directed by Joseph Mann and produced by Josh Smith through Blink Ink. The campaign was created at the agency by Ollie Agius and Pete Ioulianou.