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Anchor is launching a year-long campaign, created by CHI & Partners, to celebrate its 125th birthday.

The 40-second ad features the Anchor cows preparing for Anchor’s birthday party by putting on a party with its very own DJ set.

The cows make their way to the barn to the soundtrack of ‘Hard to Handle’. As the ad finishes we see the Anchor cows outside the barn unfurling a big banner that reads "125 years of Anchor Butter", the party within is getting into full swing.

The ad is supported by an online game  ‘Coweoke,’ that sits on the Anchor Facebook page and let’s Anchor fans join in the party games themselves. The ad was created by Simon Hipwell and Matt Pam. It was directed by Stylewar through Stink.