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Hometime is the latest spot in Anchor's ongoing "That's the good stuff" campaign.

It casts a wry eye over the realities of family life – the chaos and kerfuffle on which real families are built. This time, in a scene familiar to parents the land over, we see an overwrought dad wrestling with his little ones, who just aren’t quite ready to go home.

The TV ad is supported by on pack and online promotions in partnership with Google Play.