Grocery Food

Anchor "the glorious nothing days" by CHI & Partners

March 25, 2014

Anchor celebrates the lazy days we spend at home with family eating cheese on toast in its latest TV ad. The spot was created by Matt Searle and Sarah Levitt at CHI & Partners, and directed by Kim Gehrig through Somesuch & Co.

Credits

Brand
Anchor
Project
The glorious nothing days
Client
Louise Turnbull
Creative agency
CHI & Partners
Executive creative director
Jonathan Burley
Creative director
Jim Bolton
Creative team
Matt Searle
Sarah Levitt
Planners
Sarah Clark
Matt Nixon
Producer
Nicola Ridley
Assistant producer
Adam Henderson
Account handlers
Kim Ellis
Ryan Colet
Media agency
Carat
Media planner
David Liddiard
Director
Kim Gehrig
Production company
Somesuch & Co
Executive producer
Lee Groombridge
DoP
David Procter
Post-production company
MPC
Audio post-production
Factory
Editor
Tom Lindsay
Trim

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