The campaign, which includes four TV ads, was created by Ogilvy & Mather and TBWA\Chiat\Day and features immigrants who have left oppression behind for the freedom of the US.
The main TV ad shows flashing images of torture, war and poverty, which are interspersed with people talking how they were oppressed at home, and how they have found freedom in the US.
Three other ads feature Tom, who has come from Cambodia; Eugenia, a Ukrainian, who was sent to a German labour camp during WWII; and Yuri, an Armenian artist who was imprisoned by the Soviet regime.
The strapline for the campaign is: "Freedom. Appreciate it. Cherish it. Protect it" and the ads direct people towards a .
The campaign also includes radio and print ads. One of the print executions -- "A priest, a rabbi and an imam are walking down a street (there is no punchline)" -- promotes religious tolerance. A second press ad looks at how immigrants have been successful in the US: "How did 'We have nothing to eat' become 'Dad can I borrow the convertible'?"
The Ad Council launched its 北京赛车pk10 for Freedom initiative in 2002 in response to tragedies of September 11.
The campaign aims to inform, involve and inspire Americans to celebrate their freedoms. This is the second phase of the "inspire" campaign. A fifth advertisement, which launched in the US on Independence Day, shows a street before September 11, and then, afterwards, bedecked with US flags.
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