Examples include the "rise of the everyday hero", which is embodied by increased respect for men and women in uniform. Firemen and police officers have benefited most, with the New York Police Academy registering a 300 per cent rise in applicants.
There has also been a loss of trust, by which ordinary citizens can no longer rely on everything they thought safe. Accounting scandals at Enron and WorldCom have only made this phenomenon worse, with many people finding it hard to trust any large company or organisation.
People also have an increased desire to stay at home or in familiar locations. This feeling of "home as haven" means that 39% of Americans are now less likely to travel abroad than before.
This is combined with a strong feeling of "pride and patriotism", with 68% of North Americans saying that they admire the US more since September 11, and the way it coped with the tragedy.
This is in marked contrast to the trend of international opinion, which has moved against the US. Admiration for the US among South Americans has declined by 43%, while 70% of Australians complain that the world is becoming too Americanised.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
