The survey done by Euro RSCG MVBMS Partners found that 59% of people are pleased with the way companies have responded to sensitive situations by delaying or pulling advertising.
Some of the biggest advertisers in the US, including Procter & Gamble, Kraft and General Motors, withdrew advertising at certain points when the war against Iraq began, and HP quickly withdrew one particular advertisement featuring astronauts after the Columbia space shuttle blew up, killing seven astronauts.
'Made in America' is the second study compiled by Euro RSCG MVBMS that aims to gauge attitudes in the US and abroad towards the post-9/11 world.
The study shows that there is ongoing uncertainty about security, a mistrust of corporate America, but that patriotism continues to grow.
The survey showed that 62% of the respondents said that they were pleased with the way that businesses had responded to the attacks in terms of tightening security for customers and employees.
However, when asked if scandals surrounding corporations such as Enron and WorldCom had shaken their trust in the business world, 84% of people were in agreement, with 55% of the survey saying that they agreed completely.
The survey also found that Americans are feeling their desire to travel return after the September 11 terrorist attacks almost two years ago, according to the research.
Desire to travel is still less than it was before the 2001 terrorist attacks on New York and Washington DC, but gaining ground. Just 14% of people now want to travel more than they did before the attacks, compared with 8% in the post-9/11 period.
Last year's survey highlighted the importance of everyday heroes, such as firefighters and policemen, following the attacks. It also found that people admired the US more than they had before because of the way it coped with the tragedy.
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