Amateur wedding video generates cash for rights holder

LONDON - Google is using one of YouTube's user-generated hits to prove to marketers that the service can be monetised.

JK Wedding Entrance Dance, a YouTube viral sensation
JK Wedding Entrance Dance, a YouTube viral sensation

The Entrance Dance clip, has generated 12 million views since it was uploaded two weeks ago. It is simply a video of Jill Peterson and Kevin Heinz's bridal party dancing their way down the aisle - complete with a somersault by the groom - set to Chris Brown's Forever.

Click through rates on YouTube's click-to-buy programme, which places overlay ads for iTunes and Amazon on music videos are double typical rates, while the official Forever music video are 2.5 times better than average, Google said.

Google said the video is a great example of right's holders monetising user-generating content.

"The rights holders for Forever used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes," Google said.

The popularity of the clip has also pushed the single back into the charts, reaching #3 on iTunes and #4 on Amazon, over a year after its release.

Earlier this year, YouTube and ITV potentially lost thousands of pounds after they were unable to reach an agreement on how to monetise hundreds and millions of views of 's Britain's Got Talent audition.

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