The decorative paints company has eight branded products, including Dulux and Cora, that are aimed at homeowners, professional painters and commercial contractors.
Working across 12 geographies, including Brazil, Greece, The Netherlands, France and Canada and the UK, Brand Advocate has been tasked with delivering an ‘immersive digital experience'.
Liam Bulson, Global Consumer eMarketing Leader of AkzoNobel Decorative Paints, comments, 'As market-leader in the supply of premium paints for both the professional and DIY markets, it is essential for us to provide a market-leading experience at all levels of communication, with our various customer segments across all our number of international territories.'
AkzoNobel is currently in the process of reviewing its global advertising business in a move to consolidate the £60 million advertising for its paints brands into a single agency.
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