The pitch process is being run by consultancy Oystercatchers and overseen by Kerris Bright, decorative paints chief marketing officer at parent company AkzoNobel. A shortlist has been drawn up, with Abbott Mead Vickers BBDO repitching.
Dulux, the UK's best-known paint brand, previously used its brand mascot, an old English sheepdog, as the focus of the majority of its ad campaigns. Over the past decade, it has moved to appeal to more style-conscious consumers.
In 2006, Dulux tied up with hit US comedy drama Ugly Betty on Channel 4 to promote its 'We know the colours that go' campaign. Earlier this year, Diet Coke replaced Dulux as the show's sponsor.
Dulux's idents, created by AMV, featured 'couples' representing colour combinations such as Teal Tension and Blue Reflection, and View Rasp-berry Diva and Gentle Fawn. The company also ran 30 TV spots as part of the 'We know' campaign.
Dulux has an annual UK adspend of £6m, according to Nielsen Media Research.
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