The campaign will highlight Konica Minolta's claim that it is the best choice for business start-ups, work from home executives, and local offices looking for quality laser printing, which is affordable and space efficient.
The campaign will feature direct mail and online activity, as well as ads in the national and trade press. The drive will flag the campaign's microsite, which goes live when the press campaign begins on May 15. Konica Minolta is also offering a chance to win a Mini Cooper as part of the promotion.
Oscar Rook, Konica Minolta marketing director, said: "We chose Agency Inc because it understood our business, the competitive landscape and the requirements of our prospects.
"They share our excitement for the great opportunity this sector offers through time."
Konica Minolta previously worked with Ware Anthony Trust, which handled its 拢1m direct response campaign for its Bizhub range of printers last September.
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