The global imaging and technology company has a top-three ranking in the digital copier market and is launching its Bizhub brand as a state-of-the-art, multi-functional product.
Alison Meadows, managing director at WAR, said: "The Bizhub name is synonymous with innovative technology and good customer service, which provides us with a great platform on which to build."
The campaign is set to launch this month and will comprise advertising, direct mail and online marketing.
Chris Baker, marketing communications manager at Konica Minolta Business Solutions, said: "We were impressed with WAR's enthusiasm and professionalism during the pitch stage.
"The strategy and creative work developed demonstrated a deep understanding of the product's core benefits and placed WAR ahead of the competition."
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