Called , the programme turns normal retailer links into affiliate links, eliminating the need for publishers to sign up to multiple affiliates across myriad networks or to constantly update affiliate links as retailers switch networks.
The service, which is currently free to use, but charges a small cut of the commission earned by the publisher, provides users with instant access to over 7,000 international retailers across 16 affiliate networks.
Each time a user clicks on a retailer link and makes a purchase, the website will earn a commission from the retailer. The company said that links are optimised for the best commission rates at the point that the click-through is made.
The tool has received first-round investment led by venture capitalist firm Sussex Place Ventures; with additional backing from National Endowment for Science, Technology and the Arts; The Accelerator Group; Duncan Jennings of eConversions; and Alex Hoye, the chief executive of search marketing firm Latitude Group and chairman of Skimbit -- the company that created the programme.
The tool already has a number of publishing clients onboard, including gadget websites T3.com and TechRadar.com, the Daily Mail and Shiny Media.
Alicia Navarro, founder and chief executive of Skimlinks, said: "Consumers no longer rely on advertising to make their purchase decisions, instead being driven by reviews and recommendations from both editorial and user-generated content.
"Publishers must embrace this shift by creating useful content and encouraging their users to do so too, adding links to relevant products and services within the context of that content.
"Skimlinks represents a new way to monetise those links, and therefore its surrounding content, by implicitly applying affiliate marketing."