The merger will make the Virtue Broadcasting an integrated media communications service, with digital delivery at its heart.
The new service will take a client from the planning and consultancy stage, through to field production and event management. Services will include webcast, webconference and satellite delivery, web design and hosting, high-end editing and post-production, content distribution and video archive management.
The new organisation will serve clients in financial PR and investor relations, general PR, marketing, internal, campaign, governmental and educational communications. Clients already include BP, Nestle, Reuters and Sony.
Virtue chairman, Mike Neville, said: "The merger with World will enable us to fully exploit both our technical expertise and global reach as well as providing us with the capability to deliver a fully integrated and complete corporate communications package."
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