AEO rolls out new exhibitor event series

The Association of Event Organisers (AEO) will be hosting a series of four, one-day 'Masterclass' events this year, as the Event Supplier and Services Association (ESSA) is announced as a sponsor.

Chris Skeith, CEO of the AEO
Chris Skeith, CEO of the AEO

The first Masterclass event of 2015, titled ‘Supercharge your ROI’, will take place at Excel in London on 12 February, followed by a second event the NEC Birmingham in June.

Two locations in the north of the UK will be confirmed later this year.

Chris Skeith, chief executive officer of AEO, said: "We are delighted that ESSA is sponsoring the FaceTime Masterclass series this year. The launch event last September brought together more than 500 exhibitors who were all keen to learn how they can make the most from the exhibition experience.

"It proved to be a really positive forum for sharing ideas and picking up tips. I think involvement from ESSA will enhance this and the events will provide a great opportunity for forging closer links between all exhibition stakeholders."

Andrew Harrison, ESSA director, added: "Time and time again our industry talks about exhibitor education as the route to growth. Informed exhibitors lead to successful exhibitors who exhibit more."

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