The event will feature keynote speakers and dedicated breakout sessions for consumer and trade streams.
Seminars at the event include:
· Paul Smith, CEO of Celador - the man behind 'Who wants to be a millionaire?'
· Peter Jones, MD of Niche Events - talking about outperforming the market
· Philip Wilson, MD of COG Research - speaking on how neuroscience research can prove event effectiveness
"This year's content has been developed to provide a truly engaging and informative conference with dedicated trade and consumer streams. Attendees will come away having gained not only genuine business insight and ideas to improve their performance, but also a strategic look at the direction the industry will take in 2010," said AEO marketing communications manager Paula Ripoll.
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