Admedia will offer A3 washroom panels in The Sports Café venues in Leeds, Glasgow, Birmingham and London, which Admedia said had a combined footfall of 250,000 a day.
Adam Mills, managing director of Admedia, said the deal provides a strong targeting opportunity for advertisers, especially with the football World Cup looming.
An Admedia spokesman said The Sports Café has a broad audience ranging from 18-year-old sports fans to mature business men and women and the venues provide constant coverage of live and recorded sports from 12 until late every day.
Admedia operates A3 washroom advertising panels in bars, pubs, clubs, shopping malls and A3 panels and six-sheets in motorway service stations.
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