It has struck deals with the Bay Restaurant Group and Town & City Pub Company. Over the two groups' estates, Admedia will operate 2,500 washroom panels and direct response tear-offs and experiential opportunities.
The new contracts mean the out-of-home media owner has 20,000 panels across 2,600 venues, including major shopping centres, motorway service areas, 1,000 bars, pubs and nightclubs, as well as health clubs.
Adam Mills, managing director of Admedia, said the Bay Restaurant Group and Town & City Pub Company are "great additions" to Admedia's portfolio, and will enable advertisers to target a broad range of consumers across the UK.
In May, Admedia appointed Mills, former sales and commercial director of Carlton Screen Advertising, as its new managing director. Following his appointment, Admedia secured the contracts for the Mall Corporation's 20 shopping centres, plus the Gatecrasher nightclubs in Leeds, Birmingham and Nottingham.
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