Green joins Admedia's creative solutions division, Admedia Plus, and will sell experiential advertising including sponsorship, sampling and standees across the Admedia estate of clubs, bars, shopping malls and service stations.
Adam Mills, managing director of Admedia, said Admedia Plus is well set to deliver brand experiences in sought-after environments that are otherwise difficult to get into.
Green's brief is to increase the amount of creative work Admedia does across its portfolio, including different poster formats and experiential activity.
At News International, he worked with clients including Orange, Gillette and Yell, and inspired creative across The Sun and News of the World.
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