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Adidas is using social media to create awareness of the brand as the Premier League season draws to a close in a campaign by BBH Sport and Hill & Knowlton Strategies. The real-time activity comprises images of Adidas-sponsored footballers – Luis Suárez, Juan Mata and Aaron Ramsey – along with comments about their performance. An online film, which shows the players training, promotes the brand’s football boots. The social media work was created by Jack Smedley and George Hackforth-Jones, with the online film directed by Niall O’Brien through A+.