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Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It aims to bring Messi fans together under a Team Messi banner. The ad was written by Tom Prendergast, art directed by Adam Fish and Joe Stamp, and directed by Michael Williams through Partizan.