Adidas "unite all originals" by Sid Lee

Adidas has unveiled an interactive music video featuring the rappers Run DMC and DJ A-Trak as part of its autumn/winter Originals campaign. The work was created by Sid Lee and comprises an interactive film with visual effects and animations that can be controlled through keyboard strokes and voice commands. It was written by Joe Hagel, art directed by Ruben Beddeleem and directed by Alex Courtes through Stink.

Credits

Advertiser
Global marketing director
Agency
Art director
Copywriter
Strategy director
Digital strategy
Director of digital production
Account manager
Group account director
Head of production
Executive producer
Producer
Art-buying director
Print producer
Business affairs
Digital production partner
Production management
Production house
Director
Post-production
Sound mix
Sound design

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