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Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.

"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."