Acxiom has released version two of its Personicx household segmentation tool, which has been updated with market behaviours from Acxiom's most recent Research Opinion survey.
UK households have also been reclassified and redistributed across the solution, resulting in a number of new clusters.
The tool is deployed on Acxiom's national database of UK consumers, and marketers can receive quarterly updates, reclassifying customers to their latest lifestage, helping marketers track trends.
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