Each report is tailored to the client's own lists and offers information such as what drew customers to make a purchase with the client, the value of the first order and whether they spend more at different times of the year. It also looks at the time gap between the first and second purchase.
A spokeswoman said: "Clients will gain a greater insight into their lists. For example, if customers spend more in July then it will help to better target direct marketing campaigns at the best time."
The analysis is carried out by selecting buyers from their first purchase and then tracking their spending behaviour over a 12-month period.
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