The service is being offered only to members and provides expertise on business areas including building more effective contact strategies, developing multi-channel retail, improving operational business performance and starting businesses.
The initial phase involves the client, a lead consultant and Abacus meeting to decide on the scope of a project. Then all the consultants will conduct a business performance improvement review.
The team of consultants includes: Allan Foster, a former managing director of mailing companies; George McMahon, who has led a number of direct mailing companies in the US; Hector Vass; and Andrew Wilson.
Keith Jones, Abacus European managing director, said: "Abacus has developed business consulting exclusively for Alliance members as part of our continued commitment to the membership offering.
"The service provides unrivalled access to independent industry expertise at an affordable rate."
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