The campaign will involve a package of tailored tariffs to be promoted via popular youth brands including online clothing retailer , Club 18-30, online sporting store, STA Travel and Vue Cinemas.
As part of the package, once the customer signs up with 3, they will receive an incentive from one of the partners such as free flights to Europe with STA Travel.
Each of the brands is undertaking a multi-level marketing strategy comprising online and offline advertising, email marketing to its customer database and direct mail inserts.
ASOS is offering £10 of inclusive downloads of Heat Daily celebrity news for the first three months and £5 of inclusive downloads every month afterwards.
Customers will also receive a free celebrity style handbag when they sign up to 3 to receive a free video mobile LF U880 or Sony Ericsson K608i on a video, Talk&Text 700 price plan for £25 line rental a month.
Vue Cinemas customers on the Online 950 price plan, also priced at £25 a month, will get three months' Vue at Home membership plus two cinema tickets free.
Club 18-30 customers will get £100 off their next holiday when signing up for the deal and STA travellers will receive a flight to Europe for free.
Kitbag customers signing up for the offer will be able to view and download Barclays Premiership goals, see highlights and previews and get live updates as well as £40 worth of Kitbag merchandise.
3 UK is owned by Hutchison Whampoa. Pursuit Media's past clients have included BSM, Dabs.com and Ucas Trading.
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