The 3 Free Agent programme encourages people to promote 3 sim cards to friends with a cash incentive of £5 paid into a paypal account when a friend uses their sim in a 3G handset and tops up. The sim card holder also receives £2 extra credit.
will host a dedicated portal that allows agents to organise and email their contacts and keep a track on how much money will be paid into their PayPal account once the recipient has topped up. 3 will also launch a customisable Facebook widget to help agents promote the sim cards to wider social contacts.
Ash Roots, head of online at 3, said the scheme aims to increase distribution of its sim cards and reward consumers who recommend new customers.
"There is nothing new in giving away free SIMs as SIM only is a growing section of the PAYG market. But 3 Free Agents is the first UK initiative available now that rewards customers with cold hard cash for promoting and distributing SIMs using the internet," he said.
Customers who use their free SIMs in 3G handsets will benefit from free text, internet and 3-to-3 calls for 90 days after top up, even if they run out of credit.
In April, 3 launched a free Skype offer, giving users mobile access to the VOIP service with no charge. The offer was backed by a Facebook and Bebo campaign and ads on music streaming site Spotify.
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