10 O'Clock Live fails to beat Question Time despite heavy marketing

'10 O'Clock Live', the new satirical current affairs show from Channel 4 hosted by Charlie Brooker and David Mitchell, debuted with 1.37 million viewers, according to unofficial overnight figures.

10 O'Clock Live: Channel 4 show fails to top the ratings
10 O'Clock Live: Channel 4 show fails to top the ratings

The show was on C4 between 10pm and 11pm, where it snared a 7.8% share of the available audience. A further 134,700 viewers watched the show on C4+1.

The peak audience for '10 O'Clock Live', which was supported by a major marketing campaign, was two million at 10.05pm. The show had the largest share of younger viewers during the hour, with 16.7% of 16- to 34-year-olds.

Programming on BBC One beat '10 O’Clock Live' throughout the hour – 'BBC News at Ten' had an audience of 4.57 million and a 22.4% share between 10pm and 10.30pm, while 'Question Time' held an audience of 3.18 million between 10.30pm and 11pm.

'Question Time', which is an hour-long show, had an average audience of 2.79 million on BBC One and BBC One HD between 10.30pm and 11.30pm, a 21.3% share of the available audience.

'10 O'Clock Live' did manage to beat BBC Two's week night political review show 'Newsnight, which had an average audience of 368,100 between 10.30pm and 11.15pm, a 2.6% of the audience.

'This Week', the political show fronted by Andrew Neil, had an average audience of 1.15 million on BBC One and BBC One HD, a 15.2% share of the TV watching audience.

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