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Sainsbury's 'Paralympics' by AMV BBDO

Sainsbury's 'Paralympics' by AMV BBDO

August 22, 2012

David Beckham stars in a new spot for Sainsbury's to highlight its sponsorship of the Paralympic... in preparation of the Paralympic Games. I know there are going to be many inspirational pe...

Liberty returns during Paralympics

Liberty Festival returns for Paralympics

The Liberty Festival is returning to London for its tenth year on 1-3 September, as a focal event of..., the London 2012 Festival's showcase of disability artists. As part of the Paralympics, BT...

Paralympic Games ad

International Paralympic Committee 鈥淭he Paralympic dream鈥 by Adam & Eve/DDB

May 21, 2024, Adam & Eve/DDB for International Paralympic Committee

This campaign for the Paris 2024 Paralympic Games aims to tackle misconceptions around the ...

Avantgarde Sport to create experiences outside of London for BPA

Avantgarde Sport secures National Paralympic Day contract with British Paralympic Association

Paralympic Association to activate the brand at National Paralympic Day events in...National Paralympic Day features a flagship event at London’s Queen Elizabeth Olympic...

Marianne Waite

How brands won at the Paralympic Games

The Paralympic Games offered a unique opportunity for brands to celebrate inclusivity, but ...The Paralympic Games have evolved into a global spectacle, captivating audiences far beyond...

Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa....

Members of the public test their skills at disability sports (photo credit OnEdition)

Paralympics Carnival tour gets underway

An experiential roadshow designed to excite and engage the British public in the 2016 Paralympic...Hosted by the British Paralympic Association, the celebratory event is encouraging members....

Greg Nugent: The Paralympics one year on

Marketers looking to learn lessons from London 2012 one year on should focus on how the Paralymp... be taken now, one year on, from the Paralympic Games. An investment in Britain The p...

Marketing Moments 2012: A golden Paralympics

For many British consumers and marketers alike, the Paralympics was the highlight of 2012, ... in the phenomenal success of the Paralympic Games. The venues were heaving, the 2.4m ticke...

London could be in for another sporting summer in 2017. Photo: Locog

London bids for Paralympic World Championships

to host the Paralympic Athletics World Championships yesterday (14 November).... Boris Johnson submitted the bid to the International Paralympic Committee. It includes a c...

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