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Lycra "Lycra moves you" by SapientNitro

September 25, 2014

Rankin, the photographer, says his work for Lycra’s latest global TV and print campai...

Diary: Lycra? Bike? Stokes' in

ZenithOptimedia's global new-business supremo, Richard Stokes, has decided to don some pink Lycr... to the tribe of MAMILs (middle-aged men in Lycra) who like to spend their weekends obsessi...

Lycra appoints Fallon London

Lycra has hired Fallon London to create its global advertising strategy for next year.... 'Has it' campaign. The strategy is expected to be revealed in what will be the Lycra brand...

Saatchis’ Lycra push

Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra b...Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra b...

Lycra maker begins search for agency

The company, which makes the fabrics Lycra, Cordura and Spandex, has approached a number of...

Rankin explores 'freedom and flexibility' of Lycra for latest campaign

Lycra has developed a new global campaign with the strapline 'Lycra moves you'...." of Lycra and how freedom of movement inspires physical, emotional and creative expression...

The Week: Advertising News - Fallon lands Lycra project

Lycra has appointed Fallon to create a global advertising strategy for its 50th anniversary...

Taft: using Lycra in German market

Lycra enters haircare market in deal with Henkel

LONDON - Lycra, the brand typically associated with curve-revealing leggings and leotards...Henkel and Lycra's owner Invista has developed a number of products that it claims, unlike....

Media News brief: Lycra sponsors series of stickers

Lycra is sponsoring a series of stickers in the 11 February issue of BBC Magazines' What To...

Media News brief: Lycra signs up to sponsorship

Lycra has signed up to a pan-European sponsorship of a Style Leaders supplement in the Nove...

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