In September, he and "the other 70 lunatics", as he calls them, will cycle from London to Amsterdam in just two days. As well as doing it because it's for a good cause, Stokes admits he belongs to the tribe of MAMILs (middle-aged men in Lycra) who like to spend their weekends obsessing over tyre pressure, gear ratios and hill gradients. Show your support at www.justgiving.com/richardsroadtoamsterdam.
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Diary: Lycra? Bike? Stokes' in
ZenithOptimedia's global new-business supremo, Richard Stokes, has decided to don some pink Lycra in aid of Scope.
