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BA abandons KLM takeover
British Airways has called off takeover talks with Dutch airline KLM, after disagreements o...LONDON (Brand Republic) – British Airways has called off takeover talks with Dutch airline KLM...
National push for KLM
KLM airline is launching a pounds 2.7m national advertising campaign created by Carlson...KLM airline is launching a pounds 2.7m national advertising campaign created by Carlson......
KLM boosts website with destination guides
LONDON - Dutch airline KLM has revamped its website, adding detailed destination guides as ... destination content to appeal to KLM's leisure and business travellers, which balanced......
KLM boosts website with destination guides
LONDON - Dutch airline KLM has revamped its website, adding detailed destination guides as ... destination content to appeal to KLM's leisure and business travellers, which balanced......
KLM focuses on origins in brand revamp
LONDON - KLM Royal Dutch Airlines is introducing a fresh global positioning to stress its h... that the journey should be a pleasurable part of a holiday. KLM sought to put custom...
KLM recruits new creative director
LONDON - Birmingham-based agency KLM has recruited Gary Setchell as its creative director.... accounts including Harley-Davidson and The Open University. KLM chairman Jon Derry said: &...
KLM embarks on first web activity
KLM Royal Dutch Airlines is advertising its online service for the first time, backed by it... Marketing Group, sees KLM drop its long-running Swan motif. Activity includes press, web a...
KLM carrier eyes broader service
LONDON - Transavia.com, the KLM-owned low-cost carrier, has appointed Landor to conduct a b...
KLM to focus on loyalty in reward scheme
LONDON - KLM, the national Dutch carrier, is relaunching its loyalty scheme to forge closer...KLM's Flying Dutchman programme, now more than 10 years old, is being completely overhauled...
KLM creates global online competition
Dutch airline KLM (www.klmuk.com) is launching a competition across its global network of 6...
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