The company is aiming to establish itself as a travel brand offering a range of products and services such as car hire and hotels. It will operate across Europe using a web-based business model.
Landor, which was hired following a pitch against five undisclosed agencies, has been briefed to devise a single identity to optimise the positioning and create a coherent brand experience.
The rebranded company will compete against online travel firms including lastminute.com and Expedia.
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