Fragrance

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Fashionable fragrance

January 29, 1998, by GINA GIBSON

Salvatore Ferragamo, the up-market leather goods company, is moving into the fragrance mar...Salvatore Ferragamo, the up-market leather goods company, is moving into the fragrance mar...

Coco: the use of celebrity endorsement, such as a 'face' for a campaign, is widespread

Sector Insight: Fragrances

December 07, 2011, by Jane Bainbridge

Fragrances have bucked the trend during the economic downturn with healthy sales, which pea...With Christmas approaching, and present-buying on people's minds, it is likely that fragrances...

SuperGroup to move into fragrances

July 14, 2011, by Loulla-Mae Eleftheriou-Smith

a fragrance line as part of its development into a 'global lifestyle brand'.... five male perfumes in time for Christmas this year, with female fragrances to follow at a ...

Intimately Yours is the Beckham branded fragrance

Sector Insight: Men's fragrances

January 26, 2011, by Jane Bainbridge

Sales of fragrances for men are soaring, driven partly by celebrity-endorsed scents and the..., to the modestly titled I Am King, men's fragrances are taking the well-trodden celebrity-...

Cosmopolitan to launch Fragrance Awards

February 10, 2009, by Lorraine Francisco

Cosmopolitan magazine's inaugural Fragrance Awards are scheduled for October....The 21 award categories include Sexiest Scent, Fresh Fragrance and Best Celebrity Fragr...

Jaeger to introduce branded fragrances

February 07, 2007, by Melanie Godsell

British fashion brand Jaeger is to launch branded male and female fragrances after signing ... to boost Jaeger's appeal to younger consumers. A male fragrance will be rolled out in 2008...

Charlie extends fragrance range

June 13, 2006

Revlon is extending the number of variants in its Charlie teenage fragrance portfolio to 10...

Mintel: women?s fragrances

August 14, 2003, by MediaWeek

Mintel: women?s fragrances...The women's fragrance market is extremely seasonal, with sales mainly concentrated in the l...

Givenchy set for male fragrance

March 11, 1999, by LISA CAMPBELL

Perfume maker Givenchy is planning a high-profile media campaign to back the launch of its first ma... male fragrance. The Louis Vuitton Moet Hennessy subsidiary will use cinema ads for the ...