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Nivea 'diversity' by TBWA\London

Nivea 'diversity' by TBWA\London

June 30, 2009, TBWA\London for Nivea

TBWA\London has created a new TV spot for Nivea aiming to demonstrate its ability to target a divers...

Wolfram Alpha: not so hot on brands, culture, news, products, or most of the things we go to the web for'

Can Wolfram Alpha's answer engine take on the marketing might of Google?

June 30, 2009, by Craig Walmsley

Wolfram Alpha is a new answer engine, as opposed to a search engine, developed by Wolfram Research. ...

Unilever TV campaign for Sure focuses on price

June 30, 2009, by Amy Golding

LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure ...

Pedigree appoints Clash-Media for lead generation campaign

June 30, 2009, by Noelle McElhatton

Pet brand Pedigree has hired online lead generation supplier Clash-Media to generate new customer sa...

Allianz to debut brand in the UK

June 30, 2009, by Alex Brownsell

LONDON - Allianz, the world's second-biggest insurance company, is to roll out its brand as a consum...

Johston Press agrees extension in debt negotiations

June 30, 2009, by John Reynolds

LONDON - Johnston Press, the regional publisher and owner of the Scotsman newspaper, has been grante...

Marston's launches ad campaign poking fun at Australians to coincide with Ashes cricket series

June 30, 2009, by Staff

LONDON - Brewer Marston's is launching a marketing campaign poking fun at Australians ahead of this ...

Birmingham Post: NUJ members voting on strike action

Trinity journalists threaten action over closures fear

June 30, 2009, by Sara Kimberley

LONDON - About 150 Trinity Mirror journalists are to vote on strike action, following claims the pub...

Bit.ly: launching new social media website

URL shorteners testing waters of social media

June 30, 2009, by Dan Leahul

LONDON - With the proliferation of Twitter, URL shortening has become an unforeseen goldmine of the ...

o2 was the biggest spender on digital marketing in the UK in 2008, according to Nielsen

Media planners want to invest more in digital

June 30, 2009, by Staff

LONDON - Nearly four in five media planners across Europe want to invest more money in digital, acco...

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