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INTEGRATED: BALLET
The Brief...
Brutal honesty in children could be a marketing plus
If the Young Turks in your marketing department aren’t delivering the goods, there could be a...
NTL seeks interactive TV tie-ups
Cable company NTL is poised to sign deals with Barclays Bank, Airtours, Universal Studios and the P...
PocketPhone arrives in London
Independent mobile phone retailer, The PocketPhone Shop, is continuing its rapid expansion by openi...
Smart IT users know when and how to upgrade
What should we make of the surprise news that the cyberpope himself, Bill Gates, is to take a back ...
DIRECT MARKETING: GREAT EASTERN
The Brief...
Knowledge is all powerful in this information era
Working for an outfit that’s changing the way it works and the technologies it uses, I’...
Banks must learn to engage brains before using data
Who says you can’t teach old dogs new tricks? More than once in this column I have not been a...
When it comes to offers a voucher is just the ticket
It’s time to come out of the closet. Call us cheapskates if you like, but the Cassidy clan ar...
Mothercare hires for shake-up
Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director....
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