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Softwrap joins eBook to sell novels online
Games and music distribution firm Softwrap is to team up with publishing portal eBook.com to help au...
Rivals Digital Media adds games channel
Online sports network Rivals Digital Media (RDM) has turned to games in a bid to increase ad revenue...
QXL to link exclusively with NatWest for web payment
Auction site QXL ricardo has appointed NatWest's FastPay as its exclusive online payment partner, Re...
O2 launches lifestyle channels online prior to wireless roll-out
Mobile operator O2 is to use pay-per-click search results as the basis of a series of channels for i...
Sony plans iTV activity as part of 拢10m push
Sony is to use interactive TV as part of a 拢10 million Christmas push for its PlayStation 2 video ga...
BBC Radio Five Live in viral game promo
BBC Radio Five Live is set to use an online viral game in order to promote its weekly match predicti...
Blue Arrow runs viral drive to back revamp
European recruitment agency Blue Arrow is to overhaul its web site and begin a series of viral campa...
Times Online creates gardening e-tail offer
News International's Times Online is tapping into the gardening enthusiast market with a web shoppin...
ANALYSIS: Transactional ads point to iTV sales
Channel 4's new transactional interactive TV advertising service is destined to cause arguments in b...
Holiday Inn readies Virgin Radio promo
Virgin Radio is to target its business listeners for the first time as part of an integrated marketi...
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