Holiday Inn will use on-air advertising to direct listeners to a promotional microsite that will push the benefits of the hotel brand's services to the business community.
Breaking on 18 November, the one-month 'You're Ready for Business' push will see Holiday Inn feature in call-in competitions and on-air editorial segments on Virgin Radio's Pete & Geoff drive-time show.
Listeners will be encouraged to visit the microsite via the station's main home page (www.virginradio.co.uk), which will host details of a competition to win Holiday Inn prizes.
The on-air and online activity will be supported by point-of-sale material in Holiday Inn hotels, which will encourage customers to visit the Virgin Radio site.
A spokesperson at Holiday Inn said: "The Pete & Geoff show provides the perfect environment for us to communicate messages with businesspeople as they drive home from work."
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