Topic page for Sony at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Sony articles and analysis
Sony reveals details of SXSW 2017 activity
Sony will take part in SXSW 2017, the world's largest creative business conference and festivals, which takes place in Texas
60 seconds with...Melissa Noakes and Max Fellows
Event speaks to Melissa Noakes, former head of events at Sony Mobile, and Max Fellows, head of client services at
Global: Sony creates Resident Evil interactive experience
Sony has devised an immersive experience for fans of Resident Evil, tying in with the imminent release of the last
Five of the best roadshow activations
Event picks out five of the best touring activations that brands have staged this year.
Five of the best tech-based activations
Event looks at five of the best activations using the latest technology, including Diesel, Universal Music Group, Easyjet, Sony Playstation
Top five experiential stories of the week
Three Mobile's unicorn cab rides, Jaguar Land Rover's experiential store and Easyjet's immersive travel experience are among this week's most
Event TV: Sony launches Playstation VR with giant headset installation
Sony has installed a giant version of its virtual reality headset at London's King's Cross station.
Three experiential events to watch next week
Sony, Bombay Sapphire and Dom Pérignon feature in our list of brand events to watch out for next week.
Former Sony head of events launches mentoring scheme
Melissa Noakes, the former head of events at Sony Mobile, has launched mentoring programme Elevate, together with Maxwell Fellows, head
Three experiential events to watch next week
Pretty Green's Jimi Hendrix celebration, Alcatel's VR taxi tour and the Great Estate Festival feature in our list of events
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