Topic page for Over-50s at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Over-50s articles and analysis

Articles: 9 Results
Daisy Pack highlights a number of areas that brands need to think about with the over 50s market
June 08, 2016 by Daisy Pack

Blog: Brand marketing comes of age - the 50+ opportunity

Daisy Pack, associate director at Devries Slam, discusses the increasingly popular 50+ market and the brand opportunities that lie in

50s and 60s age group: feel ignored and misrepresented by brands, says report
November 25, 2014 by Ben Bold

Consumers in 50s and 60s feel ignored by brands despite controlling 80% of UK's wealth

Consumers in their 50s and 60s feel ignored by brands and do not recognise themselves in ads aimed at them,

Over 50s: the majority feel ignored by tech brands says survey
June 20, 2014 by Loulla-Mae Eleftheriou-Smith

Tech-savvy over 50s feel shut out by the likes of Apple and Samsung

Tech-savvy consumers over the age of 50 have said they feel ignored by tech giants such as Apple and Samsung,

Old people and technology: not as technophobic as you might think
May 22, 2014 by Ben Bold

'One wrong word and you lose them': the perils of marketing to mature consumers

Brands are missing a trick when it comes to marketing to the over-50s, in no small part because of the

Liberated: tablet devices are a hit with the over-50s
April 29, 2014 by Grant Feller

Why the over-50s are addicted to tablets

Grant Feller, director of GF-Media, which specialises in digital content for the over-50s, on why tablets are the most important

The over-50s should be an advertiser's nirvana, but instead they are youth obsessed
February 27, 2014 by Grant Feller

Over 50 and feeling frisky? You could be 'down-ageing' (and soon buying Reader's Digest)

Following the acquisition of Reader's Digest last week by venture capitalist Mike Luckwell, Grant Feller, media consultant and director of

Over 50s have £175bn disposable income between them, according to Dino
January 10, 2013 by Louise Ridley

New Ally Pally show targets over 50s

The new Young at Heart Show at Alexandra Palace is hoping to attract the affluent over 50s market when it

Bridge the World: STA travel brand for the over 50s
September 23, 2010 by Loulla-Mae Eleftheriou-Smith

Travel brand Bridge the World targets the over-50s

STA Travel, the student travel agency, has unveiled a new brand to target the over-50s.

November 01, 2007 by Isabella Piasecka

Utarget ends 50Connect link, expands portfolio

LONDON - Online publisher Utarget Media has severed its remaining links with over-50s portal 50Connect.co.uk as it looks to concentrate