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Top five experiential stories of the week

Walkers' virtual Mexican wave, a G&T ice cream parlour from Gin Mare, LG's Instagram workshop, the UK's first 'Negroni Week'

Nickelodeon and Wonderland team up for Spongebob activation

To celebrate the launch of the Spongebob Gold fashion collection, Nickelodeon has teamed up with Wonderland magazine and store for

Nickelodeon's Slimefest returns to Blackpool

Nickelodeon UK & Ireland has partnered with VisitBlackpool to bring Nickelodeon's Slimefest back to the beach resort.

Five of the best global activations

Event lists five impressive brand experiences of 2016 that have taken place overseas.

Weekender: Cadbury's Egg Hunt and Jägermeister's Berlin pop-up

Cadbury and Nickelodeon are serving up family fun this Bank Holiday weekend, while Jägermeister and Secret Cinema provide grown-ups an

Nickelodeon brings SpongeBob to Intu centres this Easter

Thanks to a partnership between Nickelodeon and Intu, SpongeBob Squarepants' Laughter Party will visit UK shopping centres from Friday (25

Nickelodeon to bring Slimefest to the UK

Viacom channel Nickelodeon is to host its Slimefest event in the UK for the first time.

Global: Heineken and Kia activate at the Australian Open

Brands including Heineken, Kia and Nickelodeon are delivering experiences at the Australian Open tennis tournament from 18-31 January.

Sunshine poaches head of experiential from MTV

Creative agency Sunshine has announced Ben Hack has joined as head of experiential from MTV's media network Viacom.

My Media, My Ads - Nickelodeon's latest research study