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北京赛车pk10 UK topic page, a collection of DRTV articles and analysis
Anti-torture charity targets pensioners with AdSmart
Freedom From Torture, the anti-torture charity, is launching a campaign that uses Sky AdSmart to target households most likely to
Centrepoint hires MediaCom to £3m business
Centrepoint, the charity for young homeless people, has appointed Mediacom to handle its media account after a competitive pitch.
Smart DRTV: harnessing a potent mix of mass market reach and data
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes
DM Media Digest: New York Post portrays Sir Martin Sorrell as a dunce
DM MEDIA DIGEST - Martin Sorrell gets flak from New York Post, Ford's 100 one-to-one marketers, DRTV reality show, Macy's
Concern Worldwide appoints DTV Group for DRTV campaign
LONDON - Humanitarian organisation, Concern Worldwide, has appointed DTV Group for it latest DRTV campaign, following a competitive four-way pitch.
Google TV Ads ties up data deal with CoreDirect
NEW YORK - Direct response television is set to become more accountable after Google signed a deal to incorporate data
Livability campaign seeks 'freedom to live'
LONDON - Disability charity Livability, formerly known as Grooms-Shaftesbury, has launched its first major campaign since rebranding to raise awareness
Action Aid appeals for child sponsors in DRTV drive
LONDON - Watson Phillips Norman has created a DRTV campaign for Action Aid, which features a young girl telling her
International DRTV gong goes to Dutch children's charity
LONDON - SOS Children's Villages, the Dutch international children's aid charity, has won the inaugural Gold Star Award for Excellence
N&P launches first DRTV ad for mortgage range
LONDON - Norwich & Peterborough Building Society is launching its first national DRTV ad promoting mortgages.
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